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Marcom Wordsmith & Writing Industrialist

I am a Helsinki-based writing and language professional with hands-on experience in B2B/B2C marketing and communications, internal communications, content and website development, social media, copy editing and translation. An imaginative creator-communicator and overall wordsmith, who frequently quotes Star Wars whether or not it's at all appropriate in the context. Sometimes I also dabble in HTML coding and graphic design. My shoe size is a sensible 39. Find me on LinkedIn!

Articles & Interviews

Customer success stories, career stories and advertorials for B2B/B2C audiences both online and in print publications.

“I am happy to have made a mark in the dental field”

For some, dentistry is just a profession. For others, it’s a calling. For Dr Mauli Pharande, it runs in the family.

Dr Pharande is the Managing Director and founder of the Dr. Pharande Dental Hospital in Pune, India, where he focuses especially on endodontics and dental implantology. Since embarking on his career, he has been joined at the clinic by his sons Dr Abhijeet Pharande and Dr Manish Pharande as well as his daughters-in-law and nephews.

With much of his second generation following in

Virginia Commonwealth University’s School of Dentistry embraces all-digital era

Virginia Commonwealth University’s (VCU) own digital dentistry journey began in 2016, with the appointment of prosthodontist and digital dentistry enthusiast Dr Sompop Bencharit as Director of Digital Dentistry. Charged with leading the School of Dentistry into an all-digital era, Dr Bencharit immediately set out to transform the university’s dental manufacturing.

Before Dr Bencharit’s digital dentistry initiative, dental students at VCU would routinely make dental impressions using polyvinyl s

Industrial design bridges the gap between the technology and the user

Planmeca’s long-time Industrial Design Manager Kari Malmén has the answer. He is joined at the company by Senior Industrial Designer Timo Silvonen, Industrial Designer Toni Leinvuo and Planmed’s Industrial & UI Design Manager Tapio Laukkanen as well as Usability Specialists Tero Pihlajamäki and Veli Rundelin and UX/UI Designer Henni Palomäki. With more than 33 years at the company, Malmén has seen a fair share of its product development over time and knows well what can make or break a product.

3D printing changes everything

Dr Henriette Lerner should know. In March 2020, Dr Lerner acquired the Planmeca Creo® C5 3D printer for HL-Dentclinic & Academy, a dental clinic as well as academic teaching and research institution in Baden-Baden, Germany. Since then, she says the 3D printer has changed the entire dental workflow at the clinic.

Dr Lerner is a general practitioner specialised in oral surgery, implantology and digital dentistry. After graduating from the University of Medicine Timișoara in Romania, she moved to

“Planmeca gives us doctors the opportunity to be the best”

Busy clinics need devices that can withstand the heaviest workloads. Dr Tinatin Mushkudiani sees more than 2,000 patients per month at her clinic Dent Adept, where her Planmeca equipment is in constant daily use – and working like a dream.

They say there is no substitute for hard work. One person who has taken this phrase to heart is Dr Tinatin Mushkudiani. She sees more than 2,000 patients per month at her clinic Dent Adept in Tbilisi, Georgia. “Every day, I work no less than 10 hours and talk

Planmeca Creo® C5 completes the digital dental workflow

From fixing gadgets to fabricating dental crowns, dental technician Joonas Karilainen has worked with his hands from an early age. In Autumn 2019, the Mehiläinen Hyvinkää dental lab acquired the Planmeca Creo® C5 3D printer to allow him to concentrate on what he knows best – perfecting dental works.

Dental technician Joonas Karilainen has always enjoyed working with his hands. “Ever since I was a kid, I’ve liked putting things together, constructing all kinds of gadgets and working with engines

Dental anxiety is essentially fear of losing control

Satu Lahti could have been a lawyer. Or an architect. When she applied to the University of Kuopio Faculty of Dentistry in 1980 and got in on the first try, her first reaction was a mixed feeling of dread – “is this really it?”, she wondered. “I asked my father if I could think it over and do half a year of housekeeping school instead.” Eventually, however, she accepted the university’s offer – and hasn’t looked back since.

Today, Lahti is a Professor of Community Dentistry at the University of

Finland’s largest dental care chain relies on Planmeca Romexis® dental imaging solution

In October 2019, Oral Hammaslääkärit were asking themselves the same question. Oral is the largest private dental care chain in Finland, with close to 70 clinics all across the country. The company is part of the international Colosseum Dental Group, which is one of the leading dental service providers in Europe. At the same time, size also comes with its challenges.

”Back then, we actually had quite a few different software systems as a result of mergers with other clinics,” Petteri Pasanen, H

Websites

Content development, copywriting/copyediting and SEO for businesses and projects.

Sooma Medical

Implantona

Ads & Brochures

Creative copywriting and conceptualisation for products and businesses.

Social Media

Analytics-informed content strategy and copywriting for Facebook, Instagram, LinkedIn and Twitter.